Evoke

November 21, 2015 at 10:18 pm | Posted in Fashion Show, Show Review | Leave a comment
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This fashion show was organised to showcase the work of Massey University’ Design School’s 3rd year fashion students. The show was held in the first floor foyer of the St James Theatre, and organised by the students themselves.

And organised brilliantly: the foyer was transformed into a fashion venue – central was a raised runway, with subtle decorations and strong lighting; the sound system was top notch; the back panel at the stage end of the runway was an ever changing display of information and mode lighting; the red seating was striking, with appropriate mode lighting; there was a cash bar and complementary nibbles; and every seat came with a goodie-bag.

I felt the goodie-bag and its contents really announced that this show was to be taken seriously. The show sponsors had really gotten behind the show and the main sponsors got deserved round of applause. Centrepoint Fabrics, Zibibbo, Hotcopy, and 3 Wise Men were the big sponsors; Centrepoint Fabrics’ name was on the bag, they were one of the ‘platinum’ sponsors.

This show compared very favorably against the end-of-degree show  run by Massey in their great hall venue on campus.

The garments were shown in five sections:

  • Ethereal ;
  • Fun; (and it was one of the models did a cartwheel!)
  • High Fashion;
  • Sustainable; and
  • Ready to Wear.

Holly Dobson, the show director, definitely deserved the big bouquet she was presented at the end of the show. She and her team of fellow student volunteers did a fantastic job.

Hopefully this will become a regular event, because the fashion students do interesting work that should be seen. Without this, the students only show at their end-of-degree (or end-of-diploma) shows.

[Students – well done all – who showed have been tagged to this article.]

Front Back

November 10, 2012 at 9:15 pm | Posted in Event Review, Exhibition Review, Show Review | Leave a comment
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The opening event of the 2012 Blow Creative Arts Festival – put on by Massey University’s College of Creative Arts – included an innovative fashion show exhibiting 13 graduating designers: Front Back let people see the clothes on the catwalk and up close, and see behind the scenes.

The venue and staging subtly co-opted the audience into taking part – for me this will be the closest I will ever get to being behind the scenes of a fashion show.

The show combined live action with screen projection: the fashion show was projected against an entire wall of the venue. The venue itself was arranged with a long island (perpendicular to the screen), of clothes rack, designers, models, hair and make-up people, a steam iron, and generally real fashion show items. These combined with the stark clean white bare surrounds created a very effective ‘set’.

The audience was able to circulate around the island – looking at the ‘behind the scenes’ activity, get a close look at the clothes, and/or look at the screen – take photos etc.

The cast of designers, models, etc played themselves. Of course the clothes were the actual ones designed and made by the designers – also quite elegantly dressed. It was all very glamourous.

A model would walk through a door and appear on the screen. At first, it looked like the model was just in another room – relayed by a camera. But then the clothes changed magically on the model, on the screen. This avoided the models having to actually change clothes in front of the audience. Then the model, on screen, would walk back through ‘the door’ into the set.

The clothes were beautiful, and I wish the designers all the best.

Well done Alex Barton for the concept and a great production.

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